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Newsletter August 2009
FALC General Meetings are held at 7:00 PM on the 2nd Monday of each month except July. For specific meeting sites, please visit the Demo page.
August 10, 2009

General Meeting in the Craft Room at Quinlan Center

August 14, 2009
  Deadline for entries for the 2009 Juried Fall Fest Show
August 24, 2009
  Next Board Meeting at the Quinlan Community Center
September 14, 2009
  General Meeting and Painting pickup for the current show at Quinlan
September 19-20 , 2009
  2009 Juried Fall Fest Show
September 21, 2009
  Participants of the Art Fest show drop off their Art Fest paintings at Quinlan / Noon to 1PM
General Meeting - August 10, 2009

FALC General Meeting, Craft Room, Quinlan Center, 10185 Stelling Rd., Cupertino

Open to the public. Guests welcome.

Lecture - The Art of Art Marketing

Ketra brings over a decade of marketing communications, print and web publishing to her art career. Within the first 18 months of becoming a professional artist, she gleaned national press and had been juried into national exhibitions through her targeted approach to presenting her art to the most appropriate markets.

Ketra will talk about defining your brand as an artist, identifying your customers, crafting a message that speaks to those customers and staying in motion on marketing tasks.

Volunteer Positions Open

We are still looking for volunteers for the following jobs. Please contact Laurie, Nina or Iona if you are interested in volunteering.

Demo Coordinator

Duties include contacting possible demo artists for our general meetings, setting up dates to demo, supplying them with information and making the demo artist's information available for the club newsletter. We will supply you with a suggested list of artists who might do demonstrations or you are welcome to suggest anyone. Our thanks to Tamar Assaf who coordinated demos till October 2009. We need someone to fill this position for the last quarter of 2009 through 2010.

The 2009 FALC Fall Fest Annual Juried Show


We hope to make the show an even bigger success than it has been in the past. Our juried show presents the very best that FALC has to offer to the community and we hope to have the involvement and participation of all of our members.


Photos from the 2008 Show

Entries will be submitted by photographs and each artist will be allowed 3 submissions. Awards will be given out in 4 categories - Watermedia on Paper, Acrylics and Oils on Canvas, Digital Media and Photography, Mixed and Dry Media. The FALC Board reserves the right to make the final decision on which category a particular entry falls into.

Jose Arenas- Foothill College Professor, will be the Juror for the show.

Show dates-
September 19 - 20, 2009
Entry deadline-
August 14, 2009
Notification of acceptance by email-
August 26, 2009
September 17, 2009 / 8 AM - 9:30 AM
Reception & Awards-
September 18, 2009 / 7 PM to 9 PM
September 20, 2009 / 6 PM
Show entries delivered to Quinlan-
September 21, 2009 / 12:00 PM to 1 PM

We advise all members to review the

FALC guidelines regarding copyrighted material and FALC exhibiting rules.

Photos from 2008 Juried Show

Gallery Pages

If you have not done so already, please don't forget to send us the information we require to create a gallery page for you. For instructions on sending in your information, please visit submit new allery page and email all necessary information to janki_chokshi@hotmail.com.

Open Studios / Panel Rental
Panels are available for rent all year at $5/weekend for members and $7 / weekend for non-members. For panel rental and availability please email Carrie Zeidman at czeidman@elanstudios.net or call her at 408-741-5809.


FALC does not endorse the classes, venues and events listed below. We simply list any information that we determine would be of interest to our members.


Website Design: Have you always wanted to have a website for your artwork but have no idea how to get one made? Worried about updating it? A Monta Vista HS student who has won awards for his web design work has offered to design a basic website for you for $300. The site would include a Home page, 2 Galleries with 8 pieces of artwork each, an Events page and a Bio page. Updates to the site (with about 3 pieces of new art and updating the events page) would be about $50. Please contact Vikram Nilakantan at vikram.nilakantan@gmail.com for more information.

Shows to See

Belinda Lima will have a solo show at Gallery9 "People and Abstracts" September 1 - 27th. Gallery9 is located at 143 Main Street, Los Altos. Gallery hours Tues. - Sat. 11am to 5pm. Artist's reception Friday Sept. 11th, 5pm to 7:30pm.

Tamar Assaf created a Monarch Butterfly design in an Illinois field for the 2009 Fields Project! It took a team of 11 people helping her for 9 days to carve out her vision of butterflies. Congratulations Tamar!

Please see the movie at http://www.oglecountynews.com/articles/video/2009/06/29/38018213/index.xml There is also a news article about Tamar's art at http://www.oglecountynews.com/articles/2009/07/01/56820427/index.xml

Shows to Enter

Taste of Saratoga: The Saratoga Chamber of Commerce has a special invitation for all artists to sign up for "The Taste Of Saratoga" Fine Art & Wine Festival held on Saturday September 12, 2009. Please call Judy Longacre for the registration form and further information 408-867-0753. www.saratogachamber.org

The Cupertino Library will now show art by artists in the community. Their current show "Go Figure" will run from July 1 through September 30th. Please visit their website for updated information for entering future shows http://www.cupertinolibrary.org/foundation/art_display.html

The Saratoga Chamber of Commerce invites all artists to participate in the "Taste of Saratoga" Fine Art and Wine Festival held on Saturday September 12, 2009. Please call Judy Longacre at 408-867-0753 for details and registration. Fees to participate $300 for a 10' x 10' space. Email - info@saratogachamber.org

Allegro Framing and Art in Cupertino and Los Altos has a monthly rotating art exhibit. They are looking for artists to feature. The gallery takes 40% commission. Please call Irina Gorelik at 510-703-1534 if you would like to exhibit. www.allegroframing.com.

The Fremont Art Association is pleased to announce the 44th Annual Fine Art Show. This popular event will take place September 25 through October 11, 2009 at the Fremont Art Association Gallery, located at 37659 Niles. Blvd, Fremont, CA . Entry of original artwork into the show is open to artists from the Bay Area and beyond. Prizes will be awarded in 5 categories: Oils and Acrylics, Water Media, Graphics (includes Pastel, Graphite, and Mixed Media) Photography and Computer-generated and Three-Dimensional. The deadline for mailing your entry form is September 14. The entry form and prospectus can be downloaded at the Fremont Art Association's website at www.FremontArtAssociation.org.

Classes and Events

Kay Duffy Watercolor classes: Hakone Gardens in Saratoga. Every 2nd and 4th Monday morning. Go to K@kayduffywatercolors.com for detailed information.

The Grand View Ranch Workshop- Stefan Baumann's 3 day weekend workshop in beautiful Mt. Shasta at the Grand View Ranch. Info at www.thegrandview.com 1-800-511-1337 baumann@thegrandview.org

Landscape painting classes with Stefan Baumann. Weekly on Thursdays in San Jose. Info at www.thegrandview.org

The Santa Clara Valley Watercolor Society has free demos offered in 2009. Location: Hoover Theater, Room A & B, 1635 Park Avenue, San Jose. 1:30 to 4:00 PM. Workshop artists are -

Aug 16, Gerald Brommer, collage, surface treatments
Sept 13, Ken Hosmer
Oct 18, Betsy Diller Stroud experimental
Jan 10, Myrna Wacknov, Liquid Watercolor Portraits
Feb 7, Christopher Schink
March 8, Ratindra Das
April 25, Steven Quiller Color
June 6, Katherine Chang Liu, Finding yourself as an artist
Nov 6, Frank Webb, Saving whites in a pattern to get you thru the painting
Please visit www.scvws.org for complete workshop details.

Opportunities for Artists

Allegro Art Academy is looking for art instructors to teach art classes for children and adults. Allegro Art Academy has two locations – Portola Valley and Cupertino (border of Los Altos). If you are interested, please inquire with Irina Gorelik at 510-703-1534 or email igorelik@earthlink.net.

Congratulations to The 2009 Cupertino Distinguished Artist!

We are proud to announce that the City of Cupertino has chosen our very own Iona Ezaki to receive the 2009 award for Cupertino Distinguished Artist!

Iona was past president of the Fine Arts League of Cupertino from 2006 to 2008 and is currently vice president of the club. Iona has donated her paintings to several charities including the JW House, which was started by JW Knapen before he died in 2005, to house the families of ill children while they received treatment. She has also donated painting to the Wilkins family in Montana as their daughter Brianna died suddenly in a snow storm.

She has also been commissioned to do the portraits of former SF football 49er players, Jerry Rice and Joe Montana as they sold prints of their portraits to raise funds for children's charities and Jerry had her do a portrait of his mother to give to his dad. She has also donated to the Bay Area Breast Cancer Society, Los Gatos Museum, and the Yellowstone Historical Society. She has lead the implementation of holding an auction at Falc's Fall Fest to continue in her efforts to help local charities.

Iona has a love of the National Parks and was commissioned to do seven paintings for a National Parks DVD put out by Finley Holiday, which works are also included in a poetry book titled, "Parks Portrayed in Pen and Paint". One of her works of the Roosevelt Arch is now being used at the Livingston Montana Chamber of Commerce as their Logo, and some of her park images are used in several local Montana magazines. She has studied with Stefan Baumann for the past 20 years, and has furthered her art education at De Anza College, Pacific Art League, Palo Alto Art Center, SF Art Academy, and the Creative Art Center.

Iona’s current “day” job is a Purchasing Agent for a biomedical company, but one of her past positions in the early 90’s was working for the Thomas Kinkade company, Light Post Publishing. There she was part of the team that helped bring the artists company from his studio to a multi-million dollar company.

Iona has won numerous awards in the Bay Area including with the Los Gatos Art Association, The Cupertino Fine Arts League, the Saratoga Art Club, the Santa Clara County Fair, the Alameda County Fair, and the San Mateo Fair and at the Yellowstone Gallery art show. She was awarded the Outstanding Achievement in Landscape painting at the Cupertino Fall Fest in 2008 for her painting, "Napa Dreams".

FALC Guidelines - Criteria for Jurying-in new members

FALC has been fortunate this year to welcome many new members, and with our annual art show coming up in September, we can look forward to many others being interested in joining our club. One of the questions that we get asked the most from current members and those who are interested in joining is about our criteria for acceptance. Our process is clear and simple. Anyone who wants to join needs to bring three pieces of art to one of our meetings. The members present at that meeting will vote, and, if a majority of people approve, that person will be accepted, pay their dues, and become an exhibiting member.

The question about criteria is not so simple. We all know that Art is subjective. Sometimes we benefit from that subjectivity, and sometimes we don't. No one can tell you what good Art is or isn't.

As a juried club, FALC strives to maintain a certain standard of proficiency since organizations that invite us to exhibit assume a certain selectivity. One rule of thumb commonly used when voting in new members is to ask yourself this question - Would I like to exhibit with this work? Would this new work add to the reputation of the club? Just as we support each other by bringing our best work to shows and by providing new, fresh work for the painting changes at Quinlan, we can use our Artists' eyes to make decisions about what work will be hanging beside us at the next show.

Voting "no" during the jurying-in process does not bar an artist from joining the club. The artist can still be a member, just not an "exhibiting member". Non-exhibiting members can attend demos and meetings that provide an environment for their art to grow. As they continue to develop their skills, they are welcome to jury in at a later date.

FALC Guidelines - Copyrighted material

The laws regarding copyrighted material are complex and not uniform from state to state. In order to avoid liability and the burden of determining whether a particular image involves copyright infringement, FALC has created the following guidelines for member artists. FALC assumes that it is the respoinsibility of the artist to honestly follow these guidelines and assumes no liability for work that is submitted or displayed not following these guidelines. It reserves the right to disqualify a painting if there is reasonable doubt about copyright infringement or plagiarism.

  • Work entered for a show must be the artist's original work in concept and execution.
  • It cannot be copied from copyrighted material or photographs belonging to another person or organizaion except with the copyright holder's explicit written permission.
  • It cannot be the reproduction of a painting done by another person even if the original artist is acknowledged on the painting.
  • It cannot be the reproduction of a historic painting.
FALC Board 2009
President: Laurie Creveling - 408-243-9791 / Agenda
Vice President: Iona Ezaki 408-978-6614 / Membership
Vice President: Nina Uppaluru - 408-257-1315 / Newsletter, Website
Demos and Programs: Tamar Assaf
AVArtfest Coordinator: Priyanka Gupta and Tanushri Mathur
Treasurer: Yelena Shabrova
Website: Nina Uppaluru, Janki Chokshi
Quinlan Show Coordinator: Yelena and Slava Shabrova
Secretary: Janki Chokshi
Publicity: Janki Chokshi
Graphics and Panel rental: Carrie Zeidman
Refreshments: Ralph Otte, Krishna Mitra and Jiradit Thurma
Mtg Coordinator: Gary Ratts, Holly Van Hart and Grace Seidman

We would love to hear from you. Please send questions or comments to information@falc.org

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